Corporate PR Consultant
Arts, Cultural Tourism & Hotel Brands
Corporate PR Consultant
Arts, Cultural Tourism & Hotel Brands
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Arts, Cultural Tourism & Hotel Brands
Arts, Cultural Tourism & Hotel Brands
Michelle is a Malta-based Corporate PR Consultant working in the fields of art, heritage tourism, and hospitality.
With a background in Art History, Public Relations, and Marketing, and over fifteen years’ experience in luxury hotel sales and brand communications, Michelle combines commercial insight with curatorial vision
She develops art and communication strategies for galleries, collectors, hotels, and corporate spaces, helping brands and properties build a distinctive visual and cultural language. Her passion for contemporary art and cultural storytelling has also led her to explore art business and advisory, using her network to connect artists, spaces, and collectors and the planned strategy to benefit parties she supports.
"Art and travel both tell stories- of place, of people, in that time." Michelle AmatoLia 's approach is rooted in this belief and in doing what you love. Whether coordinating the projects PR strategy, writing an authentic bio, creating an exhibition narrative for a gallery/ artist or advising an art collectors space, she creates solutions where strategy meets authenticity. By combining business development acumen or art historical researched insight with digital expertise, and tone intended for that project, every project delivers meaningful impact and measurable results.
▪︎ 2B Gallery, Malta – PR & Sales advisor for gallery's quarterly events since 2024, managing art business development & buyer relations, and media strategy & relations, content and PR writing. Collaborations include artists John Paul Azzopardi, Charlene Galea, and Madeleine Fenwick.
▪︎ Isola Travel Bureau – Developing heritage-infused travel experiences and storytelling across Malta’s cultural landscape.
▪︎ @see_my_malta – A cultural travel journal highlighting art, architecture, and everyday beauty across the islands of malta.
Past Projects: Prof. Godfrey lifestyle sciences • Palazzo Bifora boutique residence • 5 star Hotels • Boutique hospitality brands • an automobile company PR • private art collectors' spaces advisory.
portfolio of background on my LinkedIn → or request full portfolio
