Boutique PR advisory
Luxury Travel • Heritage Tourism • Arts & Lifestyle
supporting brand growth & business outcomes
Boutique PR advisory
Luxury Travel • Heritage Tourism • Arts & Lifestyle
supporting brand growth & business outcomes
where strategy meets content and narratives
I'm Michelle — a Malta-based PR fractional strategist focused on art, lifestyle sciences innovation, heritage tourism and boutique luxury hospitality. I activate media channels, support business growth, and position narratives through strategic communications and B2B partnerships.
My work connects places, media and audiences through PR, digital strategy and editorial storytelling — linking brands and projects with people and place.
focus areas
PR & Content Strategy — narrative positioning, AI-informed digital marketing, events and direct partnerships
Lifestyle Sciences & Wellness Innovator — strategic media relations and thought leadership across wellness networks, fairs, events and press
Heritage Tourism & Travel Design — heritage storytelling and destination positioning for travel partnerships and bookings
Boutique & Luxury Hospitality — positioning, e-commerce activation and travel-trade relations
Art & Gallery Relations — supporting contemporary artists; gallery communications and sales; art-history grounded
Selected work and references available on LinkedIn